The Art of Mastering Companies
The Most Important Elements a Contractor’s Website Should Have If you’re a contractor, it makes sense that you should have a website that helps market your services. No matter if you’re a roofer, plumber, or landscaper, acquiring a nice business site can help reach out to more potential customers and increase your earnings. Nonetheless, the viability of such online ventures is dictated by compliance to specific best practices for contractor websites. Here are standard and important features that your contractor website should have: Appealing Design
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Perceptions should not be underrated when it comes to designing your contractor website. The design and layout of your website should portray a great image for your company online. When a website is not professionally designed, potential customers may not receive so well.
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User-Friendliness Prospective buyers should not encounter difficulty accessing certain pages of your site. Your site should have intuitive navigation so that users don’t always require a manual to know where they need to go to register, order, inquire, or perform any other action relevant to your business. Reactive Design Recent statistics show that the majority of web traffic is coming from mobile devices such as smart phones and tablets. However, the website you deploy for visits through desktops should not be the same as the one meant for smaller mobile gadgets to avoid complications related to navigation and readability. In addition, creating and operating two different websites, one for desktop visitors and the other for mobile traffic, usually costs more. The most viable approach for getting maximum traffic from both desktop and mobile sources is reactive design. This kind of design entails developing one site with the ability to adjust its attributes, for example fonts and navigation, to enable easy viewing on the screen of the visitor’s device. Great Content and SEO Any created website lacks purpose and life without valuable content. Therefore, deploy great onsite content that inspires visitors to take an intended action. This content must be optimized around certain keywords that potential customers are typing on Google while looking for the type of service you’re offering. Optimizing your content this way will result in higher search results page rankings and ultimately, more qualified web traffic. Company Portfolio If you desire to sell to new customers, one approach for earning their trust entails offering a portfolio that highlights your past projects and customers. In case new customers arrive at your website and notice that your past customers are satisfied with the quality of your service, your portfolio is offer a priceless endorsement for the cost of nothing. One must follow the best practices for contractor websites to stand a chance of giving their web-based business a valuable and profitable existence.